About Eleven Oasis | Our Story & Distinctive Men's Apparel

A Personal Note from Our Founder

Some people are born into fashion. Others discover it. My story? A bit of both.

Growing up in Hong Kong, surrounded by my family's fashion business, I watched as the family business brought world-renowned brands to international markets.
But I wanted something different. Not just another fashion label, but a brand that celebrates what makes each of us unique.

My journey took me from bustling city streets to London's eclectic fashion scene, then to Italy where art isn't just in museums - it's everywhere you look.
Finally, business school in the US taught me how to turn this vision into reality.

Now, Eleven Oasis is the result of all these experiences colliding.
We blend time-honored craftsmanship with contemporary style and innovation to create clothes that let men be themselves
- whether that's bold, subtle, or somewhere in between.

Here's what I've learned: clothes aren't just about looking good. They're about feeling good.
About walking into a room and knowing you're wearing something that truly represents who you are.

I invite you to join our community that values authenticity, creativity, and the joy of being unapologetically yourself.

Welcome to Eleven Oasis your personality, amplified.

Paul

Our Company

Company History

Eleven Oasis was founded in 2022 by Paul, bringing together his heritage in the fashion industry and his global perspective on contemporary menswear.
He holds a degree from University College London and is part of the Owner/President Management Program at Harvard Business School.
From these foundations, Paul built Eleven Oasis from an idea to a global operation known for its unique designs and customer-focused approach,
now serving customers worldwide from our base in Hong Kong.

Business Model

At Eleven Oasis, we operate on a customer-centric business model that prioritizes empowering people to proudly show off their personalities.
We work directly with skilled craftspeople to create our designs, and make our products available to
customers worldwide through our e-commerce platform.
By minimizing intermediaries, we deliver premium quality clothing at accessible price points.

Craftsmanship

We believe a shirt isn't just a shirt—it's a statement. That's why our production doesn't end with machines.
Every Eleven Oasis piece passes through skilled human hands for those finishing touches that make all the difference.
Buttons secured just right, seams reinforced where they matter most, and those little details that machines just can't quite nail.
It's not about being fancy—it's about making sure when you put on our shirt, it feels like it was made for you, not just manufactured.
Because personality isn't mass-produced, and neither should your clothes be.

Materials Philosophy

Let's be real about what matters in your wardrobe—comfort that lasts all day, colors that pop, and fabrics that can handle whatever life throws at them.
At Eleven Oasis, we select our materials based on what actually works: exceptional color vibrancy for our bold designs,
durability for guys who don't baby their clothes, and easy care for modern living (because who has time for "hand wash only"?).
We've crafted our current collections to hit that sweet spot between quality and value—clothing that feels good without the eye-watering price tag.
And we're not stopping there. We're actively expanding our fabric selections to bring you more options and textures
that maintain our standards while giving your personality even more ways to shine.
Because different statements sometimes need different fabrics to make them heard.

Our Products

Our product range includes:
- Casual menswear
- Statement shirts and tops
- Accessories that complement our clothing line
- Limited-edition seasonal collections
Each piece is created with attention to detail, using quality materials selected for both comfort and durability.

Brand Story

The name "Eleven Oasis" embodies two key principles of our brand:
we strive to provide 11/10 customer satisfaction (going beyond the perfect 10),
and we create a style oasis for people looking to amplify their personality through clothing.

Our mission is simple yet powerful:
"Distinctive apparel for those who wear their personality on their sleeves, literally."